The Sports Presentation Company, with brand activation specialists, Cake, developed and delivered a fan-focused, world-first for the FA Cup Final 2018 to activate client EE’s sponsorship of Wembley Stadium. For this work we are proud to have been short-listed in the prestigious Football Business Awards. Thank you to the whole team & all involved. By creating simultaneous ‘FA Cup Final House Parties’ at the homes of two lucky fan of finalist clubs (Chelsea & Manchester Utd), the EE activation saw each ‘fan house’ beamed live via satellite on to the stadium big screens just before kick-off creating moments for the house party to interact with stadium fans – and vice versa. Considering the technical complexity, FA protocol and universal appeal of an FA Cup final this was a complex project but the collaborative and dynamic celebration of their clubs brought fans watching at home – across the country – together with their club-mates in-stadia. EE are both a positive influence of bringing loved ones together and the authentic football fans’ preferred choice of mobile network. Supported by SportBible & CheekySport Dave and Joel, the campaign cut through on social was also enormous.
Check out Sportbible for more http://www.sportbible.com/football/football-pub-talk-reactions-reviews-rivalries-take-a-bow-ee-stream-families-on-wembley-big-screen-20180524