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About Us
A global sports event & fan engagement agency. Known for delivering thrilling, creative, consistent & memorable major events that excite fans, athletes, sponsors & broadcasters. We honour tradition, improve live experience, innovate with technology & production, amplify the event profile on all platforms and give new & old fans compelling reasons to share & engage with your sport.
See It.
Bright colours of banners and flags, mass choreography, theatrical visual effects & pyro displays that light up the stands and fans faces. Interactive big screen & LED perimeter content that highlights your stars, shows in-game graphics and sponsor features. Watchable, clickable, shareable mobile moments captured by your global viewers and that go viral - we get all eyes on your sport.
Hear It.
As noisy fans’ clapping, cheering and chanting swells, we programme the anthemic music that also builds excitement, honours the clubs’ cultures, punctuates big in-game moments and celebrates victory. Tracks that build tension or celebration, familiar or surprising, classic stings and sing-a-longs all programmed to create a memorable soundscape for your prestigious event.
Feel It.
We humans experience a full range of emotions at live sports events; nervous anticipation, the pleasure of being part of a passionate crowd, exhilaration at victory or empty disappointment at defeat. Our productions help orchestrate these feelings, connections and sentiments to make deeper and lasting memories, and build loyalty for your teams, your events and your venue.
See It.
From bright colours of banners and flags, theatrical visual effects & pyro displays that light up the venue and fan’s faces to interactive big screen & LED perimeter content that highlights your stars, in-game graphics and sponsor features - we get all eyes on your sport.
Hear It.
As noisy fans’ clapping, cheering and chanting swells, we programme the anthemic music that builds excitement, honours nations’ & clubs’ cultures, celebrates victory and we play both familiar and surprising tracks, stings and sing-a-longs to create a memorable soundscape for your prestigious event.
Feel It.
We humans experience a full range of emotions at live sports events; nervous anticipation, the pleasure of being in a passionate crowd, exhilaration at victory or empty disappointment at defeat. Our productions help orchestrate these feelings, connections and sentiments to make deep and lasting memories.
Our Work
Our Clients
Our Capabilities
Depending on your event size, scale or ambitions we can support you directly by taking full ownership of projects, collaborate on specific elements or simply add bandwidth to your existing team. We have expertise in:
Multi-Venue Games planning
Representing and overseeing Sports Presentation (SPP) as a functional area within any major games LOC, we strategically, diplomatically integrate planning and creative with all departments and partner agencies, to guide technical, staffing, protocol and cultural elements making sure the fan experience across multiple venues, sports & disciplines is consistent, engaging and secure.
Sports Presentation & Ceremonies
With extensive and intimate understanding of the rules, protocols and cultures of over 30 globally played sports we design, plan & manage large-scale pre-match shows, orchestrate multiple award ceremonies, pageantry and artistic performances, with a youthful eye on social content creation, innovation and entertainment.
Immersive Production
With a knowledgeable consideration of sport delivery, broadcast, crowd migration, FOP access, tenancy timing and more, we specify hardware, content and artistic performances that make our original theatrical production schemes shareable, iconic and memorable and in keeping with your sport and event identity.
Brand Activation
With a creative portfolio of proven activations that will create unique and memorable digital or live brand touchpoints, we also originate work that can extend seamlessly from fans’s homes to transport hubs, stadium concourses, hospitality and, naturally, the field of play and in-seat experience.
Broadcast & Streaming
From basic, agile remote camera coverage with live digital distribution and measurable analytics, through to full-scale host broadcast HD OBs, we can assist in delivering live TV productions for innovative, world-class programming across multiple linear, native and digital platforms.
Content Production
With access to top athletes and brand assets, or simply producing unique sizzle reels and promos, we regulate shoot and edit short-form features for social and live venue play-out, along with creating dynamic graphics and interactive fan engagement elements to fill your screens. Securely managed and tightly scheduled our content teams intuitively understand sporting consumption and fans.
fan zones
This is our space to give the visiting fans, new and old, a unique event day experience and create a buzz worthy atmosphere, building excitement and anticipation for the match ahead. A combination of physical, interactive, theatrical, digital, shareable and communal experiences each one is designed to be accessible, inclusive, and enjoyed by all spectators, and adaptable to varying space and weather conditions.
Our People
We’re fortunate to work with some of world sport’s best technical, organisational, production, creative, venue, commercial and strategic freelance specialists. Guiding them, our valued team grind every day, to make sure that your event is also world class.
Andy Friedlander
Founder & Executive Producer
Multi-disciplined, innovative and hugely experienced, he has successfully delivered an extensive portfolio of international major events, broadcast & content creation projects over 20+ years. Widely sought for his strategic thinking, understanding of wider event industry trends and cross-platform engagement ideas.
Tom Smith
Senior Event Producer
Dynamic, organised & personable, Tom is both creative and highly functioning having previously held event roles with great responsibility at a relatively young age. He brings tight project management, ensuring that logistics, staff and contractor teams are seamlessly integrated in to our to-the-second schedules.
Alex Crofts
Event Coordinator
Meticulous, insightful and passionate, Alex graduated from Wembley’s prestigious UCFB and landed a coveted content programming contract with Eurosport. His role with us is to smoothly bring together multiple complex production elements. Creative, steady and with a huge sporting knowledge – when not working events, he’s in the crowd as a huge football and music fan.
Andy Friedlander
Founder & Executive Producer
Multi-disciplined, innovative and hugely experienced, he has successfully delivered an extensive portfolio of international major events, broadcast & content creation projects over 20+ years. Widely sought for his strategic thinking, understanding of wider event industry trends and cross-platform engagement ideas.
Tom Smith
Senior Event Producer
Dynamic, organised & personable, Tom is both creative and highly functioning having previously held event roles with great responsibility at a relatively young age. He brings tight project management, ensuring that logistics, staff and contractor teams are seamlessly integrated in to our to-the-second schedules.
Alex Crofts
Event Coordinator
Meticulous, insightful and passionate, Alex graduated from Wembley’s prestigious UCFB and landed a coveted content programming contract with Eurosport. His role with us is to smoothly bring together multiple complex production elements. Creative, steady and with a huge sporting knowledge – when not working events, he’s in the crowd as a huge football and music fan.
Let's Connect
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Find us
Studio 14
Old Power Station,
121 Mortlake High Street
London, SW14 8SN
United Kingdom
Tel: +44 (0) 20 8392 9032
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