Engage. Experience. Entertain.

About Us‍

A global sports event & fan engagement agency. Known for delivering thrilling, creative, consistent & memorable major events that excite fans, athletes, sponsors & broadcasters. We honour tradition, improve live experience, innovate with technology & production, amplify the event profile on all platforms and give new & old fans compelling reasons to share & engage with your sport.

See It.

From bright colours of banners and flags, theatrical visual effects & pyro displays that light up the venue and fan’s faces to interactive big screen & LED perimeter content that highlights your stars, in-game graphics and sponsor features - we get all eyes on your sport.

Hear It.

As noisy fans’ clapping, cheering and chanting swells, we programme the anthemic music that builds excitement, honours nations’ & clubs’ cultures, celebrates victory and we play both familiar and surprising tracks, stings and sing-a-longs to create a memorable soundscape for your prestigious event.

Feel It.

We humans experience a full range of emotions at live sports events; nervous anticipation, the pleasure of being in a passionate crowd, exhilaration at victory or empty disappointment at defeat. Our productions help orchestrate these feelings, connections and sentiments to make deep and lasting memories.

See It.

Hear It.

Feel It.

Our Work
‍

FIBA X Multi Venue Planning

A long term project to develop and implement a tournament-wide creative fan engagement programme, we leveraged basketball’s sporting, brand and cultural assets across 72 international matches, at five venues in four cities using multiple native language production teams. Over four weeks of competition, our venue producers delivered consistent entertainment programmes that used athlete narratives, stats and data, animations and live performances to inject cultural personality and wide appeal for each competing nations’ passionate and vocal fans.

Vitality Nations Cup X Immersive Production

Using an integrated courtside LED content design, with a big screen and dynamic light show to start every match, we elevated the Series globally to make netball a ‘must watch’ event. The series generated record gate receipts and broadcast viewing figures, consistently across the series and showed how with a finite budget, our creative and technical production teams were able to work with broadcast to deliver a consistent look/feel at every venue, and maintain the highest standards of production and fan engagement.

British Cycling X Streaming Production

As experienced cycling producers, our team took responsibility for the technical andeditorial production of the live National Track Cycling Championships. Using fan’s native viewing platforms, such as Facebook Live, coverage was to the highest standard and included full graphics and data, instant replays and the comprehensive fan engagement programme also ensured in-venue spectators had to-the-second information and insight through our expert onsite presenter team.

LIMA X Sports Presentation & Ceremonies

We created a structured event planning programme to help train each functional area in their understanding of the cultural and commercial value and impact of a thorough SPP programme. Over 18 months pre-games, our input gave the LOC all the tools required to search, evaluate and appoint a local SPP supplier with a US$6m contract to run the programme. Our contribution resulted in the successful, seamless delivery of the Games and Para-Games over 39 sports (61 disciplines) at more than 20 indoor & outdoor venues including over 1,000 medal ceremonies.

EE Wembley Cup X Brand Activation

Working with EE’s agencies, we developed and delivered a match day experience for a record 35,000 young football fans to watch their favourite YouTube stars play live in three 30 minute matches at the national stadium. This activation ‘on scale’ was content rich, millennial-focused, digitally-integrated and was not only shortlisted for industry awards but racked up very impressive social engagement metrics.

Taekwondo World Championships Manchester

With over 1000 athletes, competing on seven consecutively operational ‘courts’ thatreduced to a single TV show court for evening sessions, we designed and built a uniquely versatile, field of play where the use of big screens, courtside LEDs, dramatic lighting and a mobile drape system allowed conversion of a huge arena in to an intimate 2,500 seater amphitheatre between sessions, making the audience experience more intense and dramatic for finals, showcasing the athletes theatrically in an upgraded manner commensurate of world title fights or NBA games. Gamification of a ‘Marvel studios’ worthy sport.

Our Clients‍

Our Capabilities

Depending on your event size, scale or ambitions we can support you directly by taking full ownership of projects, collaborate on specific elements or simply add bandwidth to your existing team. We have expertise in:

Multi-Venue Games planning

Representing and overseeing Sports Presentation (SPP) as a functional area within any major games LOC, we strategically, diplomatically integrate planning and creative with all departments and partner agencies, to guide technical, staffing, protocol and cultural elements making sure the fan experience across multiple venues, sports & disciplines is consistent, engaging and secure.

Sports Presentation & Ceremonies

With extensive and intimate understanding of the rules, protocols and cultures of over 30 globally played sports we design, plan & manage large-scale pre-match shows, orchestrate multiple award ceremonies, pageantry and artistic performances, with a youthful eye on social content creation, innovation and entertainment.

Immersive Production

With a knowledgeable consideration of sport delivery, broadcast, crowd migration, FOP access, tenancy timing and more, we specify hardware, content and artistic performances that make our original theatrical production schemes shareable, iconic and memorable and in keeping with your sport and event identity.

Brand Activation

With a creative portfolio of proven activations that will create unique and memorable digital or live brand touchpoints, we also originate work that can extend seamlessly from fans’s homes to transport hubs, stadium concourses, hospitality and, naturally, the field of play and in-seat experience.

Broadcast & Streaming

From basic, agile remote camera coverage with live digital distribution and measurable analytics, through to full-scale host broadcast HD OBs, we can assist in delivering live TV productions for innovative, world-class programming across multiple linear, native and digital platforms.

Content Production

With access to top athletes and brand assets, or simply producing unique sizzle reels and promos, we regulate shoot and edit short-form features for social and live venue play-out, along with creating dynamic graphics and interactive fan engagement elements to fill your screens. Securely managed and tightly scheduled our content teams intuitively understand sporting consumption and fans.

fan zones

This is our space to give the visiting fans, new and old, a unique event day experience and create a buzz worthy atmosphere, building excitement and anticipation for the match ahead. A combination of physical, interactive, theatrical, digital, shareable and communal experiences each one is designed to be accessible, inclusive, and enjoyed by all spectators, and adaptable to varying space and weather conditions.

Our People

We’re fortunate to work with some of world sport’s best technical, organisational, production, creative, venue, commercial and strategic freelance specialists. Guiding them, our valued team grind every day, to make sure that your event is also world class.

Andy Friedlander

Founder & Executive Producer

Multi-disciplined, innovative and hugely experienced, he has successfully delivered an extensive portfolio of international major events, broadcast & content creation projects over 20+ years. Widely sought for his strategic thinking, understanding of wider event industry trends and cross-platform engagement ideas.

Danny Allen

Director of Operations

An expert at the integration of live, creative content and technical production with slick venue and event management operations, his measured approach, large team management skills, client empathy and drive for excellence, mark him out as a leader in the sports events industry.

Katy Preston

Events Producer

Diligent, thorough and diplomatic in pre-production, while calm and in-control during any show, Katy is a qualified advocate of Prince2 planning strategy so always keeps the company’s most complex projects on point. Passionate about sport as a player, fan and professional.